A can tray (10) includes a floor (12) and a plurality of support members (24) extending upwardly from a periphery of the floor. A plurality of upstanding projections (18,20) extend upwardly from the floor and define can-receiving (14) areas therebetween. Each of the projections includes concave surfaces (19,21) facing the can-receiving areas. The support members are hollow, such that support members of one can tray can be nested within the support members of an identical can tray stacked thereon. The plurality of projections includes a plurality of center projections (18) along at least one of two centerlines of the tray and a plurality of non-center projections (20) not on either of the two centerlines of the tray. The center projections extend higher than the non-center projections.