A tire and a method of securing an object thereto includes a two-piece fastening system having a first portion which is applied to an innerliner of a green tire prior to the green tire being cured and a second portion which includes an object, such as a radio frequency identification chip, attached thereto. The first portion of the two-piece fastening system is attached to the innerliner of the tire with an adhesive or by curing. The green tire is then cured and the second portion of the two-piece fastening system with the object attached thereto is then attached to the first portion of the two-piece fastening system. In an alternative embodiment, the object may be sandwiched between the first and second portions of the fastening system.