An image display device includes a total luminance value detection portion that detects a total luminance value in an entire image; a level detection portion that detects whether the total luminance value exceeds a specific level; and an incident light level lowering processing portion that performs processing to reduce an illumination light quantity from a light source that goes incident on a light modulation element in accordance with a function of the total luminance value when the level detection portion detects that the total luminance value exceeds the specific level.