Apparatus and methods to manage demand, service level agreements, hardware and software assets, projects, labor, knowledge and provisioning resources in hosted applications. An asset manager coupled to host servers and a network, manages the host servers and software to determine the demand for new assets and allocate available assets to meet the demand; determine assets not in compliance with existing software licenses; determine and compare actual service level metrics with the target service level metrics; and determine availability of a patch or upgrade for selected software and instances of the selected software among the assets. The asset manager may be coupled to other managers, e.g., contract, product, work and/or accounting managers, to monitor service level metrics and/or costs.