Master data management and information exchange (MIX) architecture includes a technology agnostic framework that unifies sharing and management of master data across repositories, data formats and applications in an enterprise. The MIX architecture comprises at least one master data store which stores and updates master data for said enterprise; a management parameter store which assists in providing technology agnostic architecture for an adaptive extensible framework for unified master data; and, a unified interface for enabling master data discovery, sharing and use across the enterprise, wherein the unified interface comprises management interface, inbound interface and outbound interface. The MIX architecture might additionally include a data integration component, data quality component, and an abstraction layer. The present architecture enables extended MDM enterprise deployment and can be implemented as a stand alone solution or as an MDM veneer over existing applications without affecting overall system behavior and is technology independent.