The invention is directed to a business technique for supplying customers with a set of data storage media and a database for tracking physical inventory of the set of data storage media. The media tracking database is generated by the media supplier from a proprietary manufacturer database that stores a unique identification number, volume/serial (VolSer) number, purchase order data, and other manufacturing data. Accordingly, the media tracking database includes a subset of the plurality of fields that form the manufacturer database. Specifically, the media tracking database is populated with the manufacturer assigned unique identification umber, VolSer number, and purchase order data for each of the data storage media prior to selling the database to the customer. When the customer receives the media tracking database, it can be relationally linked to tape management, library management, and off-site storage software thereby providing complete cradle-to-grave traceability of the set of data storage media.