A web page is generated by locating an area in a website to place the page and selecting a template for the page. An output cache manager allows a user to attach a cache profile in the form of metadata to the template and the area in the website. The output cache manager uses the metadata to identify the cache profile that is associated with the web page when the page is rendered. The cache profile identifies the page output directive caching parameters that are associated with a web page when the page is rendered. A cache profile may be inherited by web pages that are dependent on the site in which the page resides such that a previously established cache profile is overridden. The cache profile may be created and modified by any authorized user. Any modification to the cache profile may be applied to all web pages that are associated with the cache profile.