The invention is a unit for coupling and releasing the wrist strap to/from the handgrip of a pole for sporting activities, e.g. skiing, trekking and the like, comprising: a buckle with which the wrist strap is associated; a housing obtained in the handgrip housing the buckle; coupling means comprising an elastic tab projecting from the body of the buckle and cooperating with a corresponding support surface obtained in the housing to fix the buckle to the handgrip; releasing means that can be reached by the user and are inserted in the housing, suitable for cooperating with the elastic tab to release the buckle from the handgrip.