Darkness correction is carried out effectively. A printing method is provided with the following steps: A step of, when a plurality of nozzles arranged in a predetermined direction for each of a plurality of colors of ink is moved in a movement direction intersecting with the predetermined direction while ejecting ink of the plurality of different colors, correcting a darkness of only a predetermined color, of the plurality of colors, for each dot row region so as to inhibit darkness non-uniformities between dot row regions that are formed on a medium by dot rows in the movement direction of the nozzles, and a step of performing printing by moving the plurality of nozzles while ejecting ink.