A method of managing content, the method being performed by a device including an analyzing unit and a control unit. The method includes judging, via the analyzing unit, whether the content can be moved to an external entity based on moving control information, the moving control information being different from copy control information indicating whether the copy of the content is permitted, determining whether an authentication with the external entity is needed in order to move the content to the external entity, if the judging step judges that the content can be moved, and controlling, via the control unit, a moving operation of the content to the external entity such that the content can be moved to the external entity without the authentication if the determining step determines the authentication is not needed.