Disclosed herein is a gift wrap ensemble that includes a first end cap and a second end cap. Each of the first and second end caps includes a base member and a plurality of depressions extending therefrom. A plurality of gift wrap rolls are provided that form a chamber therebetween and that receive the depressions. A decorative item, such as a ribbon, bow, tissue paper and/or a gift tag, is positioned within the chamber. Packaging such as shrink wrap, a container, etc. encloses the decorative item within the chamber, and the decorative item is visually-perceptible from outside the packaging.