A system for improving personalized care at an urgent care unit by creating a high-level of quality service includes a special care unit in the urgent care unit and a team trained to provide high quality customer care and thereby invoke patient loyalty to the urgent care unit. The urgent care unit has a contract with an association that enables association members to become qualified patients. Qualified patients are provided an indicator to allow the team to accept the qualified patient for treatment. The qualified patients use an interface to request to request a time, the time is confirmed, and an examination ensues within thirty minutes of the time. The team member makes an evaluation to determine whether the patient stays or is transferred to the emergency department. A treatment is devised based on the evaluation.