A display holder for a tubular cylindrical roll, such as a lint roller. The holder includes a planar main section constructed of a flexible material as well as a roll support which is pivotally mounted to the lower end of the main body between an operable position and a collapsed position. In its operable position, the roll support extends outwardly from the main body and supports the lower end of a roll inserted over the main body. Conversely, in its collapsed position, the roll support folds flatly against the main body for shipping and high density packing.