A retractable accessory hook assembly for a vehicle. A housing has a cavity with an opening. A hook is pivotably coupled to the housing and is movable between a stowed position substantially within the cavity and a deployed position at least partially extending from the opening of the cavity. A cover is also pivotably coupled to the housing and is configured to selectably close off at least a portion of the opening of the cavity. The cover is movable from a closed position proximate the housing to an open position away from the housing while the hook is being moved to a stowed or deployed position. The cover is also movable from the open position to the closed position to retain the hook in either the stowed or deployed positions.