Mechanisms are disclosed that enable a user to customize selection elements of a GUI. For example, menu entries in a GUI can be customized so that the user can specify the font, the language, character sets, color, and other attributes of the text of one menu item (or less than all menu items); to have the ability to selectively activate multimedia options associated with selected menu items (e.g., to play a sound whenever the cursor/pointer passes over a particular menu item); and/or to assign an animation sequence that is unique to selected menu items. The menu item properties are defined by the user, using, for example, a dialog box that allows specification of the attributes. When the application is installed, a default set of menu item properties is defined by the software manufacturer, which can be further customized by the user.