A label intended to be applied to an article, and in particular to an item of cosmetic product packaging. The label includes a substrate having a first face which is covered, at least in part, by a first printing. A second face of the substrate is intended to be adhesive-bonded to the article. At least one first zone of the second face is covered by a first adhesive layer intended to hold the label in place on the article permanently. At least one second zone of the second face is covered by a second adhesive layer, different from the first one, with the second adhesive layer being such that the second zone is able to be unstuck from the article. The substrate also includes a second printing arranged so that, when the article is not transparent, the second printing is visible only when the second zone is unstuck from the article. In an alternate arrangement, the same adhesive can be used in the different zones of the second face, and the second printing is provided over the adhesive in the second zone, such that the second printing weakens or diminishes the adhesive strength of the adhesive to allow the second zone to be unstuck or peeled from the article to view the second printing.