A process for the production of a pressure-sensitive adhesive composition is provided comprising (1) forming an elastomer composition by mixing in the form of a solution, 33.5 to 95% by weight of an aromatic vinyl-isoprene block copolymer (a) having two or more poly(aromatic vinyl) blocks, 0 to 47.5% by weight of an aromatic vinyl-isoprene diblock copolymer (b), and 5 to 33% by weight of isoprene homopolymer (c) having a weight average molecular weight of 20,000 to 100,000, wherein the elastomer composition has a content of aromatic vinyl monomer unit of 14 to 50% by weight, (2) separating the elastomer composition from the solvent, (3) drying the elastomer composition, and (4) blending a petroleum resin with the elastomer composition made by steps (1)-(3), wherein the amount of the petroleum resin is 10 to 500 parts by weight based on 100 parts by weight of the elastomer composition.