To provide a technology indicating guidance for a usage method of information equipment and for solving an abnormality of the information equipment to not only users having knowledge about terminology of the information equipment but also users having none of the knowledge about the terminology of the information equipment.A guidance apparatus receives identifying information of information equipment from a device, reads an image from a database containing images about the information equipment with respect to the received identifying information, creates guidance information containing the read image, transmits the created guidance information to the device, receives information determined by a manipulation about the guidance information on the device, and controls so as to read the image used next for the guidance information from the received information.