A graphic object designating apparatus for designating a graphic object to be edited among graphic objects present in an edit area of a graphics editing system according to the position of a mouse cursor. The apparatus includes an object managing section that manages object information and the mouse cursor position, and a rule storage section in which assignments of key entries for indicating a direction in which the mouse cursor should move and for designating an object directly under the mouse cursor have previously been stored as rules. A trigger processing section generates a mouse cursor moving trigger or an object designating trigger according to the key entries and the rules. An object designating section moves the mouse cursor or designates the object to be edited on the basis of the object information and the triggers. The apparatus allows an operator to designate a desired object easily within the object display screen.