A method of communicating a geographically targeted emergency alert message is disclosed. The invention employs a method of using an emergency alert message, wherein the message directs end users to take appropriate action like evacuating an identified geographic area. The invention further employs a method of using a geographic area message, the message being based on a particular geographic area within which all persons should receive the emergency alert message. An emergency alert enabled device that receives both the emergency alert message and the geographic area message is also used in the invention. The emergency alert enabled device is used to determine whether it is located within the geographic area of concern, and if so, presents the emergency alert message to the end user.