A method of storing, accessing and displaying electronic data features: storing a first part of the data in a memory tag; storing a second part of the data in a separate location having an address, using a reader, when data is accessed, to couple to the memory tag and access the first part of the data and, while or after the first part of the data is being displayed on a screen, and using a communication unit to link to the address of the separate location and obtain the second part of the data.