This present invention is for cooling the forehead, face and armpit of a person or imparting cool feeling.The cooling member comprises a water-absorbing material sheet sandwiched between a flexible planar material provided with a ventilation means, having an adequate hardness, and capable of holding its shape, capable of being bent in a predetermined direction and in the reverse direction a plurality of times, and having a curvature in the predetermined direction and backing cloth having a similar area and a means for dividing the water-absorbing material sheet into parts each having an adequate area corresponding to a vent in such a way that water absorbed in the water absorbing material sheet does not flow out easily into adjacent parts and is used for cooling by allowing the water absorbing material sheet to absorb water and by using its heat of evaporation to cool the surroundings.The cooling member constitutes a brim portion of a hat, a sun visor or the like, or a pad portion for the forehead, face or armpit of the person and provides a means for imparting a cool feeling to each heat generating portion of the human body.As preparation for use, the cooling member is dipped into water and bent by applying a force reversely to the curvature in the predetermined direction. Consequently, excess water and water drops are squeezed out easily and uniformly with only the cooling member without wetting the hand of the person.