Embodiments of systems and methods for comparing attributes of a data record are presented herein. Broadly speaking, embodiments of the present invention generate a weight based on a comparison of the name (or other) attributes of data records. More particularly, embodiments of the present invention generate a weight based on a comparison of name attributes. More specifically, embodiments of the present invention may calculate an information score for each of two name attributes to be compared to get an average information score for the two name attributes. The two name attributes may then be compared against one another to generate a weight between the two attributes. This weight can then be normalized to generate a final weight between the two business name attributes.