A display has plural pixel groups each having plural color pixels. In a given frame that is divided into a first sub-period and a second sub-period, a first signal is provided in the first sub-period to a pixel of a given color in a first pixel group, and a second signal is provided to the pixel in the second sub-period. The first signal is set to one of a first polarity and a second polarity, and the second signal is set to one of the first polarity and second polarity, wherein the first signal and the second signal form a first sequence. A pixel of the given color in a second pixel group that is adjacent the first pixel group is driven with a second sequence of signals that is the same as the first sequence.