An image display apparatus including a light source unit, a liquid crystal display panel, an illumination optical system leading light from the light source unit to the liquid crystal display panel, and a display optical system leading light from the liquid crystal display panel to an observer. The illumination optical system and the display optical system share an optical surface having dielectric multilayer films and being concave toward the liquid crystal display panel on a plane including a center ray corresponding to an angle of view. The optical surface reflects light from the light source unit for leading the light to the liquid crystal display panel while transmitting light reflected from the liquid crystal display panel. On the plane including the center ray, the brightness of the light-emitting surface of the light source unit is reduced toward the optical surface smaller than that in the remote from the optical surface.