Systems and methods are provided for offering a financial product or service to a group of consumers. A first marketing pack for marketing a financial product or service to a group of consumers, where the first marketing pack has a first value for at least one marketing pack attribute, is selected. A second marketing pack having a second value for the at least one marketing pack attribute is then selected, such that the difference between the first value and the second value satisfies a predetermined marketing distance criteria. Thereafter, the financial product or service is offered to the group of consumers using the first marketing pack and the second marketing pack.