The method for evaluating bleeding into a recording medium of ink discharged onto the recording medium, the method comprises the steps of: outputting a bleeding evaluation print including a plurality of bleeding evaluation patches created by recording lines of a prescribed length of ink colors, at a prescribed width, and varying at least one of a recording speed at which recording data is recorded onto the recording medium, a volume of ink discharged, and a fixing energy which fixes the discharged ink onto the recording medium, as a parameter, between a plurality of different levels; measuring density of each of the bleeding evaluation patches in the outputted bleeding evaluation print; and evaluating the bleeding of the ink into the recording medium according to a density measurement result on the bleeding evaluation patches.