A projector having an ultrasonic speaker including an ultrasonic transducer for emitting an ultrasonic wave signal to a screen; a distance measuring device for measuring a distance between the ultrasonic transducer and the screen; and an ultrasonic frequency control device for controlling a frequency of the ultrasonic wave signal based on a measured result of the distance measuring device and a sound pressure of the ultrasonic wave signal emitted by the ultrasonic transducer, so that the ultrasonic wave signal has a predetermined sound pressure at or in a vicinity of the screen. The projector may include a storage device for storing a propagation loss characteristic in air of the ultrasonic wave signal emitted from the ultrasonic transducer. The ultrasonic frequency control device controls the frequency of the ultrasonic wave signal by referring to the propagation loss characteristic of the ultrasonic wave signal stored in the storage device.