A display driver which drives a data line connected to a pixel electrode through a switching element, the pixel electrode facing a common electrode with an electro-optical substance interposed, and a voltage being supplied to the common electrode based on a polarity reversal signal. The display driver includes: a polarity reversal signal generation circuit which generates the polarity reversal signal which specifies the timing at which the polarity of a voltage applied to the electro-optical substance is reversed; and a driver section which supplies a drive voltage based on display data to the data line so that the polarity of the voltage applied to the electro-optical substance is reversed in synchronization with the polarity reversal signal. The polarity reversal signal generation circuit generates the polarity reversal signal by delaying a signal generated based on a horizontal synchronization signal and a vertical synchronization signal, the horizontal synchronization signal specifying a horizontal scan period and the vertical synchronization signal specifying a vertical scan period.