An information processing apparatus includes the following elements. An image data acquisition unit acquires image data of a captured image including a code having a fixed area in which a predetermined fixed area code is formed and a variable area in which a variable area code formed by a combination of a plurality of codes is formed. A fixed area code recognition unit analyzes the captured image to recognize the predetermined fixed area code of the fixed area. A variable area code default value setting unit sets the default value of the variable area code based on the predetermined fixed area code. A variable area code recognition unit analyzes the captured image to recognize the variable area code. A comparator compares the variable area code with the default value to determine the difference therebetween. A command designation unit designates a command to be executed based on the difference.