An electrochromic mirror includes an electrically conductive reflective film capable of reflecting light that is incident thereto and having electrical conductivity in which plural fine penetration holes are formed, an electrochromic film that is provided at a side of the electrically conductive reflective film at which the light is incident and reflected, an electrically conductive film that is provided at a side of the electrically conductive reflective film that is opposite from the electrochromic film, and an electrolytic solution that contains lithium ions and is enclosed between the electrically conductive film and the electrically conductive reflective film. The plural penetration holes formed in the electrically conductive reflective film penetrate in a thickness direction thereof, and a ratio between a distance between respective centers of the penetration holes and an inner peripheral diameter dimension of the penetration holes is 7 or more.