Simplified wireless device activation may be achieved using temporary and permanent numbers used to connect to a wireless service provider. In one implementation, an electronic book reader device includes a memory that contains a temporary number that may be used to connect to a wireless service provider. The temporary number may be replaced with a permanent number that is used to connect to the wireless service provider. This replacement may occur once the electronic book reader device connects with the wireless service provider for the first time. The permanent number may be used to connect to the wireless service provider after the initial connection with the wireless service provider has transpired.