An information transfer system includes a transmitter for transferring to a receiver an information signal having main data and sub data. The sub data includes coded text lines having a plurality of character codes. The receiver is provided with a character display unit for displaying characters corresponding with the character codes in the coded text lines. The number of character display positions is less than the number of character codes in the coded text line. The receiver is further provided with display control means for controlling the display of characters corresponding to the character codes included in the coded text line in dependence on serial control codes included in the coded text line. Parts of the text in the sub data may be shown on both a full multi-line display units for displaying full text lines and a 1-line display with a relative small number of digits.