To provide a video signal processing apparatus capable of generating video signals that enable displaying and recording of a high-quality picture. A video signal processing apparatus according to an embodiment of the present invention includes a decoder decoding an input TS to generate a video signal having a field frequency fv of 60 Hz or a video signal having a field frequency fv of 59.94 Hz, and a converter converting the respective video signals into NTSC video signals having a color subcarrier the phase of which is inverted for each frame.