A permanent magnet degausser includes at least one magnetic field generator comprising magnetic elements arranged near a media conveyance path and a conveyor for transporting magnetic media through a magnetic media conveyance path. A passive belt or protector plate may be provided to assist the passage of the magnetic media through the applied magnetic field. The conveyor may be a continuous motion conveyor belt including cleats for holding the magnetic media or a reciprocal media conveyor including magnetic storage media bin. The magnetic field generator may include permanent magnets of varying intrinsic coercivities and/or remanences.