A developing unit for transferring toner onto a latent image on an image carrier so as to develop the latent image includes a toner carrier, an electric field generator and a separating force applicator. The toner carrier including a plurality of electrodes disposed along the surface thereof and insulated from each other transports the toner to a developing area facing the image carrier. The electric field generator applies a periodic voltage to the plurality of electrodes of the toner carrier so that an electric field is generated on the toner carrier surface to cause the toner charged to a given polarity and borne on the surface of the toner carrier to hop. The separating force applicator applies a separating force to separate the toner on the toner carrier from the surface thereof outside the developing area. The separating force applicator is disposed separately from the electric field generator.