A system for dispensing a granular product. The system includes a refillable, sealable receptacle, having a neck at its lower end, a rotatable and flexible impeller within the neck, with the shape and size of the impeller conforming generally to the shape and size of the neck, providing sealing for maintaining the freshness of the granular product. Preferably the impeller comprises a hollow central core, and a shaft extends through the hollow core into at least one through-hole formed in the neck. A handle is present for turning the shaft to rotate the impeller. A base is provided with a retaining arm for removably receiving the receptacle. The system is capable of easy disassembly for cleaning, by removal of the receptacle and impeller from within the receptacle. Also provided is a multi-system for dispensing a plurality of products; having several receptacles and associated dispensing mechanisms mounted on a single support.