An ink jet ink composition comprised an anti-curl agent and ink jet printing processing using such ink jet ink composition. The ink jet ink composition includes a hyperbranched polymer. The hyperbranched polymer acts as an anti-curl agent to control curl during a printing process. The anti-curl agent, i.e., the hyperbranched polymer, may be present in the ink amounts less than conventional anti-curl agents and still effectively control curl without detrimentally effecting intercolor bleed control water fastness or drying. Additionally, the ink composition do not exhibit increases in viscosity, and problems associated therewith, that occur in ink composition using conventional anti-curl agents.