Agricultural data collection and management, such as for tracking a product in a supply chain. A data collection interface is established between a first supply management device and a transaction database, the data collection interface providing the transaction database with access to identification data and event data, the identification data uniquely identifying the product, and the event data relating to a supply chain process step for the product. A product tracking request for formatted identification data and/or event data is received from a second supply management device. A data conversion interface is established between the second supply management device, and the identification data and/or the event data, the data conversion interface providing the second supply management device with access to the identification data and/or the event data, according to the product tracking request.