A self-adjusting snow plow for use with pickup trucks, SUVs, all-terrain vehicles or other land vehicles. The snow plow includes a mounting apparatus for attachment to a vehicle and a plow blade, preferably including a mold board and a retention apparatus assembly. The retention apparatus assembly disengageably secures the plow blade to the mounting apparatus when the plow blade is in a snow displacement position. The snow plow further includes an elongated strap selectively connectable between the plow blade and the mounting apparatus in at least one position, wherein the position is a constrained orientation wherein the elongated strap resists upward movement of the plow blade when the plow blade is disengageably secured to the mounting apparatus or an elevated orientation, wherein the elongated strap suspends the plow blade a desired distance from the ground to prevent the plow blade from contacting the ground and/or snow on the ground.