Methods and apparatuses for securely configuring the identifier information of products. In one aspect, a method of manufacturing a product, includes: establishing a connection between a data processing system and the product while the product is being manufactured; verifying that an initial set of identifier information stored within the product is valid, where a set of identifier information is capable of being used to control distribution of media which is received by the product; providing, in response to validly verifying the initial set of identifier information, a new set of identifier information for storage in the product, where the providing is secured through the verifying of the initial set of identifier information.