A display apparatus including a display main body to display a picture thereon, a base to support the display main body on an installation surface, and a lifting unit provided between the display main body and the base to move the display main body up and down relative to the base, the lifting unit having a guide frame vertically disposed relative to the base, a lifting member slideably provided in the guide frame and coupled to the display main body, and an oil groove formed in at least one of the guide frame and the lifting member. With this configuration, the present general inventive concept provides a display apparatus in which a display main body can lift up and down relative to a base. The present general inventive concept also provides a display apparatus in which a display main body can rotate in various directions relative to a base.