A method and apparatus enables a feature among a plurality of features in an application loaded on a client, with the client located remotely from a server. The server receives a data profile request from the client. In response to the data profile request, a data profile is sent from the server to the client, the data profile including a profile key to identify the client, an application identification to identify the application, and a feature selector. The application uses the feature selector to enable the feature among the plurality of features.