As a movie/television show, etc. is being watched, a viewer is able to purchase items viewed during a presentation. A viewer may stop the presentation either to purchase merchandise or services or alternatively, save items for later in a “virtual group shopping mall.” A voice or written message may be added to allow more content to be placed with each saved item. A group may be identified and given access to the virtual shopping mall. This enables members of the group, such as friends, to see shopping preferences of others in a group. Further, shopping lists may be generated for group members based upon items placed in the virtual mall, thereby enabling a list of “must haves” for the group. Purchases may be made using M-commerce or a potential purchaser may be directed to a store having a product or service desired for purchase.