Even a simple media sensor obtains a print result of the best print quality by applying a user-set printing condition and the determined media group by performing a print processing using the optimum print profile for any supplied paper. To solve the above-mentioned problem, a print data generating process unit sets a printing condition for print data by selecting a print profile for printing corresponding to any group stored in a print profile storage unit based on a media group determined by a paper type determining process unit and a printing condition set by a print setting process unit in an operation performed by a user according to information obtained from a printer.