Invention Grant
US07729942B2 Consumer targeting methods, systems, and computer program products using multifactorial marketing models
失效
消费者定位方法，系统和使用多因素营销模式的计算机程序产品
- Patent Title: Consumer targeting methods, systems, and computer program products using multifactorial marketing models
- Patent Title (中): 消费者定位方法，系统和使用多因素营销模式的计算机程序产品
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Application No.: US11540361Application Date: 2006-09-29
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Publication No.: US07729942B2Publication Date: 2010-06-01
- Inventor: Kristina Jensen , Steve Hoard , Amy Windom
- Applicant: Kristina Jensen , Steve Hoard , Amy Windom
- Applicant Address: US NV Reno
- Assignee: AT&T Intellectual Property I, L.P.
- Current Assignee: AT&T Intellectual Property I, L.P.
- Current Assignee Address: US NV Reno
- Agency: Myers Bigel Sibley & Sajovec, P.A.
- Main IPC: G06Q30/00
- IPC: G06Q30/00
Abstract:
Methods, systems and computer program products target specific consumers for a marketing campaign of goods and/or services by: (a) defining a multi-factorial mathematical model of defined parameters; (b) calculating a numerical value using the multi-factorial mathematical model for respective consumers; then (c) ranking the consumers based on the calculated value associated with the model.
Public/Granted literature
- US20080082411A1 Consumer targeting methods, systems, and computer program products using multifactorial marketing models Public/Granted day:2008-04-03
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