The present invention provides systems and methods to allow those offering products and services, for example, via web pages, to collect accurate preferences and requirements with a minimum of effort required from a potential customer. Product information containing priority indicators is presented to a user while the user is viewing product information. By selecting a priority indicator, he user may indicate that he is interested in specific product features associated with each priority indicator. This information may then be used to construct detailed product information, quotations, demonstrations, or other material. Thus, accurate, valuable, and useful customer data may be collected without imposing on potential customers to invest a great deal of effort.