The present invention provides a display device including: a transparent plate having at least one recessed portion formed on a rear surface side thereof, the recessed portion forming a pattern corresponding to a design to be displayed; a first reflecting member which is disposed on the rear surface side of the transparent plate and on a region except for the recessed portion of the transparent plate, and has light reflectivity at a surface facing the transparent plate; a second reflecting member which is disposed on the rear surface side of the transparent plate and on a region including the recessed portion of the transparent plate, and has light reflectivity at a surface facing the transparent plate; and a light emitting device for emitting light, when illuminated, to a front surface side of the transparent plate through the recessed portion of the transparent plate without exiting light from the region except for the recessed portion of the transparent plate to the front surface side of the transparent plate, the light source being disposed on the rear surface side of the transparent plate.