An image forming apparatus of the wet fixing method includes a toner image forming section, a intermediate transfer section including an intermediate transfer belt, a fixing fluid applying section that applies a fixing fluid to a toner image on the intermediate transfer belt and swells and/or softens the toner image, a transferring and fixing section, a recording medium feeding section, and a scanner section. The fixing fluid applying section and the transferring and fixing section are placed so that, when the toner image in a swelled and/or softened state on the intermediate transfer belt is transferred and fixed to a recording medium, adhesive force A between toner forming the toner image and the intermediate transfer belt becomes smaller than adhesive force B between the toner and the recording medium.