Providing a software distribution service via ad hoc peer-to-peer networks involves configuring a first device to offer a peer-to-peer software distribution service that facilitates access to a plurality of programs. The peer-to-peer software distribution service is advertised via the first device using a service discovery protocol of an ad hoc peer-to-peer network. At least one query for a description of the peer-to-peer software distribution service from a target device of the ad hoc peer-to-peer network is received at the first device in response to advertising the peer-to-peer software distribution service. Downloading of a program to the target device is facilitated via the peer-to-peer software distribution service. The program is selected from the plurality of programs and capable of operating on a processor of the target device.